Google uses many factors to understand which websites are the most relevant for any user search query.
Quality content, quick download speeds, mobile friendliness, a positive user experience, clear user-friendly design and other factors can all contribute toward improved rankings and visibility of a website on Google.
Google’s John Mueller shares the following useful tips:
- Is there a reason why your website should appear above the top ten natural organic results if it is not a better website ?
- Are you using a unique angle that sets your website apart from other websites in your industry ?
- Are you thinking about how you can get your website to a “new level” ?
- Are you avoiding similar content to other live websites ?
Are you looking for other useful SEO factors ? See the following periodic table of SEO success factors – https://searchengineland.com/seotable
See source – https://www.searchenginejournal.com/how-to-rank-better-google/269719/
Users care about the speed of a page. Starting in July 2018, page speed will be a ranking factor for mobile searches. This signal was focused on desktops, but from this month, page speed is a ranking factor for mobile searches on Google.
“The “Speed Update,” only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.”
The following are useful tools and reports:
- Chrome User Experience Report, – key user experience metrics for popular destinations on the web as experienced by Chrome users
- PageSpeed Insights – shows how well a page performs on the Chrome UX Report and suggests performance optimizations