Google advises how to improve a website that does not rank

Google uses many factors to understand which websites are the most relevant for any user search query.

Quality content, quick download speeds, mobile friendliness, a positive user experience, clear user-friendly design and other factors can all contribute toward improved rankings and visibility of a website on Google.

Google’s John Mueller shares the following useful tips:

  1. Is there a reason why your website should appear above the top ten natural organic results if it is not a better website ?
  2. Are you using a unique angle that sets your website apart from other websites in your industry ?
  3. Are you thinking about how you can get your website to a “new level” ?
  4. Are you avoiding similar content to other live websites ?

Are you looking for other useful SEO factors ? See the following periodic table of SEO success factors – https://searchengineland.com/seotable

See source – https://www.searchenginejournal.com/how-to-rank-better-google/269719/

Speed Update for Google mobile search ranking is rolling out

google speed update rolling out

Users care about the speed of a page. Starting in July 2018, page speed will be a ranking factor for mobile searches. This signal was focused on desktops, but from this month, page speed is a ranking factor for mobile searches on Google.

“The “Speed Update,” only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.”

The following are useful tools and reports:

  • Chrome User Experience Report, – key user experience metrics for popular destinations on the web as experienced by Chrome users
  • PageSpeed Insights – shows how well a page performs on the Chrome UX Report and suggests performance optimizations