Speed Update for Google mobile search ranking is rolling out

google speed update rolling out

Users care about the speed of a page. Starting in July 2018, page speed will be a ranking factor for mobile searches. This signal was focused on desktops, but from this month, page speed is a ranking factor for mobile searches on Google.

“The “Speed Update,” only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.”

The following are useful tools and reports:

  • Chrome User Experience Report, – key user experience metrics for popular destinations on the web as experienced by Chrome users
  • PageSpeed Insights – shows how well a page performs on the Chrome UX Report and suggests performance optimizations

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