Google uses many factors to understand which websites are the most relevant for any user search query.
Quality content, quick download speeds, mobile friendliness, a positive user experience, clear user-friendly design and other factors can all contribute toward improved rankings and visibility of a website on Google.
Google’s John Mueller shares the following useful tips:
- Is there a reason why your website should appear above the top ten natural organic results if it is not a better website ?
- Are you using a unique angle that sets your website apart from other websites in your industry ?
- Are you thinking about how you can get your website to a “new level” ?
- Are you avoiding similar content to other live websites ?
Are you looking for other useful SEO factors ? See the following periodic table of SEO success factors – https://searchengineland.com/seotable
See source – https://www.searchenginejournal.com/how-to-rank-better-google/269719/
Users care about the speed of a page. Starting in July 2018, page speed will be a ranking factor for mobile searches. This signal was focused on desktops, but from this month, page speed is a ranking factor for mobile searches on Google.
“The “Speed Update,” only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.”
The following are useful tools and reports:
- Chrome User Experience Report, – key user experience metrics for popular destinations on the web as experienced by Chrome users
- PageSpeed Insights – shows how well a page performs on the Chrome UX Report and suggests performance optimizations
Is your business ready for Google’s mobile first indexing ? What is mobile first indexing ?
Mobile-first indexing simply means that Google has begun using the mobile version of a page for indexing and ranking, to better help primarily mobile – users find what they’re looking for.
In the past, desktop version of a page’s content via Google would be crawled, indexed, and ranked. So when mobile searchers view a desktop landing page that is vastly different from the mobile version, this may cause issues for such users .
Google will continue to have one single index that will be used for serving search results. Google do not have a “mobile-first index” that’s separate from their main index. Historically, the desktop version was indexed, but increasingly, Google will be using the mobile versions of content instead of desktop versions.
Is your business’ website mobile friendly ?
Please use the following test – https://search.google.com/test/mobile-friendly
For further information, see link below: